Impact of E-Commerce on Business Performance

This study explores the impact of e-commerce on business performance, with reference to Jumia Ilorin, Kwara State, Nigeria. The main objective of the thesis was to examine the effect of an online store-front, identify the effect of Business-to-Consumer (B2C), and evaluate the effect of Business-to-Business (B2B) on business performance, by synthesizing empirical evidence and theoretical frameworks from various disciplines. The population of the study comprises of management executives and staffs which totaled up to 50. Sample size was determined by the Krejcie and Morgan table of sample size determination. Questionnaire was the main instrument of data collection in a primary method. The data retrieved from respondents were analyzed with a statistical application “Stats Tester 4.0.1” using the Pearson correlation technique (linear regression), and were interpreted respectively. The findings suggest a significant relationship between the variables of e-commerce which includes an online store-front, B2C and B2B on business performance. Through an empirical review, the study identifies key findings regarding the influence of e-commerce on revenue growth, cost efficiency, customer satisfaction, market expansion, innovation, and competitive advantage. Theoretical concepts such as the Technology Acceptance Model, Resource-Based View, and Customer Relationship Management inform the analysis, shedding light on the mechanisms through which e-commerce affects business outcomes. The study also acknowledges limitations such as generalizability and methodological constraints, highlighting avenues for further research. Recommendations for businesses include investing in technology infrastructure, enhancing user experience, optimizing digital marketing strategies, and staying agile and adaptive in responding to market changes. By addressing these recommendations, businesses can harness the full potential of e-commerce to drive growth, innovation, and competitive advantage in today's digital economy.