Effectiveness of Radio as an Instrument for National Development

Student: Feyiyemi Adetayo Adelaisoye (Project, 2025)
Department of Mass Communication
Osun State Polytechnic, Iree, Osun State

Abstract

This study investigates the effectiveness of radio as an instrument for national development, focusing on its role in education, information dissemination, and social mobilization. The research will be conducted using a population sample of 500 radio listeners across urban and rural areas, selected through stratified random sampling to ensure diverse representation. The primary objective of the study is to assess how radio broadcasts contribute to raising public awareness on key national issues and promoting social change. The central research question guiding the study is: To what extent does radio influence national development in terms of public awareness and social mobilization? The scope of the research includes radio programming across various channels, including educational, news, and public service broadcasts. The study will be framed within the context of the Uses and Gratifications Theory, which explores how audiences actively seek media to satisfy specific needs, and the Development Communication Theory, which emphasizes the role of media in fostering social and economic progress. Findings from this study aim to provide insights into the practical implications of radio in supporting national development goals, particularly in developing nations.

Keywords
Radio Broadcasting National Development Community for development Community Radio
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