Effective Communication and Organizational Productivity (a Case Study of Guinness Plc, Benin City, Edo State)

Student: BLESSING EICHIE (Project, 2025)
Department of Business Administration (management Option)
Auchi Polytechnic, Auchi, Edo State

Abstract

This study examines effective communication and organizational productivity. The objective of the study is to ascertain the effective communication on organizational productivity. The study adopted the qualitative method of data collection whereby relevant data were collected from both primary and secondary source. The data collected were analyzed by use of simple percentages while chi-square (X²) was used to test the hypothesis formulated for validity. The questionnaire was the main instrument used in collecting data from the respondents while the secondary data collected for this study was from Journals, existing literature and internet source. The finding revealed that effective communication increases the quality of employee's productivity. The study concludes that effective communication to the management and staff is the panacea for sustained and increased productivity of the workforce and organizational performances. It is not enough to have a good ideal but awareness and participation of staff will go a long way to enhance organizational performance. The study recommends that effectiveness of communication is determined by both parties; hence it becomes necessary that they must pursue the same objective, which is high performance rate in all affairs of the organization.

Keywords
Communication organization productivity organizational performance employee workforce concentration environment
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