Sales Force Management and Organizational Growth (a Study of Selected Smes in Edo North)

Student: Abdulai MOMODU (Project, 2025)
Department of Marketing
Auchi Polytechnic, Auchi, Edo State

Abstract

ABSTRACT Ts study examines sales force management and its impact on organizational growth The objectives of this study were to determine the impact of sales promotion on organizational performance. ascertain the effect of raining of sales force on organizational market shure and determine the extent to which cash bonus affect organizational performance The researcher made use of primary data. A structured questionnaire designed by the researcher was used to collect data The data collected were analyzed using person correlation regression techatques 10 lest the hypotheses formated. The result of the study revealed that shere was 0 positive relationship between sales promotion and organizational performance, training of sales force had a positrve effect on organizational performance and cash bonus has positive impact om argunizanonal profitability it is recommended among others, that Management uf small and medium scale enterprises should organize raining Programmes for their staffs in order to enhance their employee effectivencss

Keywords
organizational sales performance force impact management determine promotion effect raining
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