Role of Osbc Radio in Propagating Culture in Osun State

AbstractThe study investigated the role of OSBC radio in propagating culture in Osun State. This study is anchored on Cultural Norms Theory and Social Learning Theory to give the study the needed footing. A cross-sectional survey research method was adopted while questionnaire was used to elicit responses from the respondents within OSBC Radio, Oke-Bale, Osogbo using census sampling technique. The data collected were analyzed using descriptive statistics (frequency and percentage) while the data were presented with the aid of tables. Findings indicated that majority of the respondents (70.8%) pointed out that OSBC Radio actually propagate and preserve culture particularly that of Yoruba as a sizable number of the respondents (60.4%) emphasized that OSBC Radio recognizes its role in cultural propagation, preservation and maintenance in Osun State. Hence, majority of the respondents (37.5%) pointed out that propagation of history & heritage of the Yoruba is often attracts OSBC programme planners than any, although majority of the respondents (35.4%) maintained that lack of funding and resources as the major challenge hindering OSBC to perform optimally . The study recommended that OSBC can be more effective in propagating culture by producing more programmes that resonate with the younger generation.Keywords: Role, OSBC Radio, Propagating, Culture