Influence of Digital Marketing Practices on Consumer Buying Behavior in Enugu State
Student: Chidinma Fortune Chukwu (Project, 2025)
Department of Business Management
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
influence
digital
marketing
practices
consumer
buying
behavior
enugu
state
For the full publication, please contact the author directly at: fortune.chukwu.248363@unn.edu.ng
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Institutions
- Kebbi State University of Science and Technology, Aliero, Kebbi State 6
- Kenule Benson Saro-Wiwa Polytechnic, Bori, Rivers State 18
- Kogi State Polytechnic, Lokoja, Kogi State 4
- Kogi State University, Anyigba 2
- Kwara State College of Health Technology, offa, Kwara State 9
- Kwara State Polytechnic, Ilorin, Kwara State 20
- Kwara State University, Malete, Ilorin, Kwara State 13
- Ladoke Akintola University of Technology, Ogbomoso, Oyo State 39
- Lagos State Poly, Ikorodu, Lagos State 2
- Lagos State University, Ojo, Lagos State 7