Artificial Intelligence and Social Media Marketing in Aguata Local Government (a Study of Orthon Palace Hotel, Ekwulobia)

Student: Chibueze Desmond Akpu (Project, 2025)
Department of Marketing
Federal Polytechnic, Oko, Anambra State

Abstract

ABSTRACTThis study examines artificial intelligence and social media marketing in Aguata local government, using Orthon Palace Hotel as a case study. The purpose of study is aimed at providing a comprehensive understanding of the interplay between AI, social medial marketing, and overall performance. The significance of the study which says the study will also help businesses, organizations, professional marketers, students etc, to better understand the influence of artificial intelligence on social media marketing. The methodology employed was treated under the study. The population of the study was 200, while the sample size is 133 and it was distributed and only 130 was retrieved of each instrument left and method of data analysis. From the findings, it was recommended that AI-services should be employed in social media marketing.

Keywords
Artificial intelligence social media marketing customer feedback customer engagement media advertising research.
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