Assessment of Influence of Facebook Post on the Use of Bvas in the 2023 Imo State Gubernatorial Election

ABSTRACTThis study seeks to assess the influence of Facebook posts on the use of BVAS in 2023 Imo state gubernatorial election. The specific objectives of the study are to assess respondent’s perception regarding the use of BVAS in the electoral process, as reflected in Facebook posts during Imo Gubernatorial election and to determine the level of respondent’s awareness of BVAS through Facebook posts. The theory used is technology determinism theory by Marshal McLuhan in 1964. The method of study used is survey research method. The population of study is Owerri West Local Government Area residents comprised 12,594,752. The sample size is 400. The sampling technique is multi stage sampling technique involving cluster, random and purposive. The study concludes that Facebook posts have a significant influence on both the perception and awareness of BVAS during the 2023 Imo State gubernatorial election. The predominantly negative perceptions of BVAS, as reflected in Facebook posts, highlight the public’s distrust and dissatisfaction with the system, underscoring the challenges in gaining public acceptance for electoral technologies. The researcher recommends that electoral bodies should develop and implement effective communication strategies to address public concerns and build trust in BVAS. This includes transparent information campaigns on the benefits and security measures of BVAS, leveraging social media platforms to reach a wider audience.