Influence of Advertising Media on Consumer Buying Decision (a Case Study of First Bank Offa Kwara State)

AbstractTechnologies and methods have created new tools and media for advertisers to execute their advertising campaigns to their target audience in order to effectively achieve established advertising objectives. The objectives of the study were; to determine the impact of blog advertising on consumer buying decision, examine the influence of podcast advertising on consumer buying decision, to evaluate the effect of email advertising on consumer buying decision. The populations of the study constitute some selected banks in Offa. However, since the intention of this study was to examine the influence of Advertising media on consumer buying decision of selected banks in Offa First Bank of Nigeria PLC, United Bank of Africa PLC, and Unity Bank Plc were selected because they are banks with branches within Offa metropolis. 70 staff were determine for the research, primary source was used for the data collection with the structured questionnaire, The respondents bio- data of the research questions answered will be analyzed using the frequencies and percentages of demographic variables of the respondents. The percentage used to calculated from the frequency of respondents. The study concluded that activities of consumers towards the purchase of a product could serve as a measure for organization's policy making. Organization positioning their products in the mind of prospective and existing customers can lead to increase in sales volume and profit.The study suggested that advertising media is a useful strategy adopted by business organizations to advertise products, services and ideas to intended target consumers in order to create awareness, persuade and encourage consumer patronage