Analyzing the Influence of Graphics Design in Advertsing on Brand Effectiveness and the Contribution of Social Media

Student: AUGUSTINA OBINWA (Project, 2025)
Department of Fine and Applied Arts
Delta State University, Abraka, Delta State

Abstract

ABSTRACT Graphics design is a powerful tool that helps create eye-catching and visually appealing advertisements. Elements like colors, typography, images, and layout all contribute to how effective an advert is in capturing the attention of consumers. By analyzing these design elements, we can understand how they influence brand recognition, recall, and consumer engagement. Social media has become a game changer in the advertising landscape. Platforms like Facebook, Instagram, and Twitter offer unique opportunities for brands to connect with their target audience, engage in meaningful interactions, and create viral campaigns. By exploring the relationship between graphics design and social media, we can uncover the key factors that contribute to successful brand campaigns in the digital realm. To get a comprehensive understanding, the researcher will be using a mixed-methods approach, combining quantitative data collection with qualitative methods like interviews, questionnaire or focus groups. This way, we can gather valuable insights into the complex dynamics of graphics design, brand effectiveness, and social media contribution. The findings of this study will provide brands and marketers with actionable insights to make informed decisions and create compelling advertisements that resonate with their audience.

Keywords
design graphics brand social media create analyzing influence effectiveness contribution
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