Effects of Source Quality on Customer Loyalty; a Study of Mtn Nigeria
Student: SULEIMAN ISA SULEIMAN (Project, 2025)
Department of Business Administration
Kaduna State University, Kaduna, Kaduna State
Abstract
Abstract This study examines the Effect of source quality on customer loyalty (A study of MTN Nigeria). The sample size of the study 333, a structured questionnaire is used to collect information on user perceptions of source quality and customer loyalty. The formulated hypotheses were tested using Pearson Correlation coefficient to determine the relationship between the variables at 0.05% level of significance with the aid of Statistical Package for Social Package (SPSS). It is observed from the result of data analysis indicates a positive relationship between source quality and customer loyalty. The study therefore recommends that, MTN Nigeria should prioritize making service-related information easily accessible, clear, and user-friendly. Providing detailed and accurate information about service plans, pricing, and usage policies can increase trust and foster long-term loyalty.
Keywords
For the full publication, please contact the author directly at: isasuleiman320@gmail.com
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Institutions
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 144
- Delta State Polytechnic, Ogwashi-Uku, Delta State 14
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 142
- Ebonyi State University, Abakaliki, Ebonyi State 18
- Edo University, Iyamho, Edo State 11
- Ekiti State University 60