The Role of Print Media in Conflict Resolution in Kaduna State: a Comparative Analysis of Daily Trust and Thisday Newspapers (2015-2023)

The study examined the role of print media in conflict management within Kaduna North Local Government Area, focusing on two newspapers, Daily Trust and ThisDay. Utilizing a mixed-methods approach, the research included a survey of 150 respondents, with data collected through questionnaires. Quantitative data were analyzed using descriptive statistics, while qualitative insights were derived from thematic analysis of literature and case studies. The study aimed to assess the media's capacity as a tool for conflict resolution, identify influences of ownership and editorial affiliations, and evaluate agenda-setting capabilities. Findings revealed that respondents were divided on the media's effectiveness in conflict management. Approximately 40% agreed that media could serve as a viable tool, while an equal proportion expressed doubts. A significant consensus (100%) emphasized the necessity for professionalism, ethical standards, and the passage of the Freedom of Information Bill to enhance media operations in conflict resolution. The study further uncovered that 76% of respondents viewed the agenda set by Daily Trust positively, with only 11% attributing a negative influence to it. Ownership and religious affiliations of editors were not perceived as major determinants of conflict coverage, as 73% disagreed with the assertion. Despite these positive roles, challenges such as bias, sensationalism, and inadequate understanding of ethno-religious issues by journalists were identified. Respondents strongly advocated for non-sensational reporting, better training for journalists on conflict-sensitive reporting, and the adoption of media convergence to foster inclusivity and improve content delivery. The study recommends that media houses adopt a proactive role in peace journalism by prioritizing objectivity, fostering intergroup dialogue, and avoiding inflammatory language. Governments should support the enactment of the Freedom of Information Bill and regulate the dissemination of extremist materials. Additionally, media practitioners must be educated on the sensitivities of ethno-religious dynamics and adhere strictly to ethical standards to build public trust and contribute meaningfully to national unity. Future research should expand the scope to include diverse media platforms and assess their roles in conflict resolution on a national scale.