The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Edo State. (a Study of Auchi Polytechnic Students)

The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Edo State using Auchi Polytechnic Students as a Case Study, notes that home movies mediate in the culture of students of tertiary institutions in Edo state especially as it relates to their dressing patterns. Research has shown that, movies, like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led lo the development of different communication theories in an attempt to explain the relationship between communication messages and their Influence on the respondent. The thrust of this work was therefore, to examine the Influence that home movies have on the dressing patterns of students of tertiary institutions in Edo state. The survey research method was adopted, with a sample size of 200. The questionnaire was the research instrument for the collection of data. Findings showed that home movies celebrate African values in their dress patterns. This is in contrast with the obvious practice in Western and foreign movies where the contemporary trend is in the swap of roles between the male and the female gender as manifested in the swap of dress culture. This shows that home movies have Influence on the pattern of dressing of sludents of tertiary institutions in Edo State. The study recommends among other things that the home movies industry should use their medium to promote the very rich cultural values of Nigeria and Africa. More so, the Tourism industry should cash in on the large audience that the entertainment sector is drawing, to re-brand, package and present the good image of Nigeria as a country of economic opportunities and decent moral values.