Effects of Forensic Audit on the Prevention and Detection of Fraud Management in Ekiti State Internal Revenue.

ABSTRACT This research set out to investigate the Effects of forensic audit on the prevention and detection of fraud management in ekiti state internal revenue. The study specifically aimed to understand the relationship between various advertising strategies (digital, broadcast, print, outdoor, and direct communication) and consumer patronage. Additionally, it sought to examine consumer perceptions of food quality at 9ja food eateries and to explore factors influencing these perceptions. The study was conducted through a structured questionnaire administered to 300 respondents within Akure Metropolis. Findings from the study revealed that social media platforms, particularly Facebook and Instagram, were the most common sources of information about 9ja food eateries, with the majority of respondents reporting that digital advertising strongly influenced their decision to visit these eateries. Advertising through digital platforms and radio were the most persuasive in convincing consumers to patronize 9ja food eateries. This was consistent with existing literature that shows how digital media influences younger consumers. Digital advertising was the most frequently encountered method, reinforcing its dominance in reaching consumers in the food industry. However, traditional methods like radio and outdoor advertising also had significant reach. A majority of respondents rated the food quality at 9ja food eateries as excellent or very good, with taste being the most important factor influencing these perceptions. Nonetheless, some respondents expressed concerns about food quality, highlighting areas for potential improvement.