Political Communication and the Role of Mass Media in Shaping Public Opinion on Fuel Subsidy Removal

ABSTRACT The study explored the perceived impact of media ownership on the Reportage and fuel subsidy Removal, with a particular focus on the reporting of fuel subsidy removal in Nigeria. The primary objective of the research was to examine the extent of media exposure among the population, assess the perceived objectivity of media reports on fuel subsidy removal, and evaluate the impact of social media as a source of misinformation. The study also aims to identify the relationship between media ownership and bias in reporting, as well as the challenges faced by the public in accessing accurate information. A descriptive research design was adopted for this study, involving a sample of 200 respondents selected through a random sampling technique. The population consisted of individuals across different demographics, including gender, age, and religious affiliation. Data were collected using a structured questionnaire, and the responses were analyzed using descriptive statistics such as frequencies and percentages to summarize the findings. The findings revealed that a significant majority of respondents are highly exposed to political communication through various media outlets, with many acknowledging the influence of media on their political awareness. The study also found that media bias, particularly related to media ownership, significantly impacts the objectivity of reports on fuel subsidy removal. Furthermore, social media is widely perceived as a major source of misinformation on the issue, with many respondents encountering misleading information that complicates public understanding. Based on these findings, the study recommended the implementation of digital literacy programs to help users critically evaluate information encountered on social media. Additionally, there is a need for developing and enforcing regulations to curb the spread of misinformation on social media platforms. The study also suggests encouraging the use of fact-checking services, working with social media companies to develop tools that flag misleading content, and launching public awareness campaigns to educate the public on the dangers of misinformation and how to identify and report false information.