The Impact of Public Relationson Organisational Imageandidentity: Astudyofafrica Independent Television (ait) Lagos.
Student: Precious Onyinyechi Uduma (Project, 2025)
Department of Mass Communication
University of Nigeria, Nsukka, Enugu State
Abstract
PublicRelation(PR)isanimportantsubsystemofanorganisationandeffectivepracticeofPRisintegrallyboundtothesuccessofaMassMedia.Assuch,itprovidestherevenuefortheorganisationtoeffectivelymonitor,interactandreactwithotherkeygroupswithintheorganisationalenvironment.Thisstudy,therefore,seekstoinvestigatetheimpactofpublicrelationonAfricaIndependentTelevision’s(AIT)imageandidentitywhichiscrucialinNigeria,wherebusinesses,governmentagenciesandpeopleallrelyonsuccessfulstakeholdercommunication.Thisstudywasconductedusingquestionnairestoelicitresponsefromstaffoftheorganisation.Thequestionnairesweredistributedtoasamplesizeof75ofthe250staffstrength.72respondentsreturnedthecompletedquestionnairerepresenting96%compliance.Fromthedatageneratedthroughstructuredquestionnaire,itrevealedthatPRisanimportantingredientinorganisationalimageanditsresultantgrowthandexistence.Practicehasprovedthattheimageofanyorganisationhasapatrimonialvalueanditissometimesessentialinraisingtheircredibility.AITpublicrelationhascontributedimmenselytoitsimageandidentity.PRrepresentsanimportantpromotionandcommunicationinstrument,havingasignificantpotentialinraisingpublicawareness.
Keywords
For the full publication, please contact the author directly at: udumaprecious7@gmail.com
Filters
Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179