Effect of Entrepreneurial Personality on Business Innovation: a Survey of Selected Small and Medium Scale Enterprises in Benue State

ABSTRACT This study examined the Effect of entrepreneurial personality on businessinnovation; a study of selected SMEs in Makurdi Metropolis. The study achievesthe following objectives. To examine the effect of innovativeness on Businessinnovation of some selected SMES in Makurdi Metropolis.To ascertain the effectof creativity on Business innovation of some selected SMES in MakurdiMetropolis. To explore the effect of risk-taking on Business innovation of someselected SMES in Makurdi Metropolis. The study focused on the staff of selectedSMEs in Makurdi Metropolis with a population of six hundred (600).The samplesize was determined using Taro-Yamane formula which gave a sample size of twohundred and forty (240). The study relied on primary data. Questionnaire was theinstrument used for primary data collection. The method used in analyzing the datawas regression and correlation analysis in testing the formulated hypotheses withthe aid of the Statistical Packages for Social Sciences (SPSS 21).The raw datacollected from the primary source was presented using tables and simplepercentages. This result implies that Entrepreneurial Innovativeness significantlyaffects business innovation in selected SMEs in Makurdi Metropolis. This resultimplied that entrepreneurial creativity significantly affects business innovation inselected SMEs in Makurdi Metropolis. The result of the analysis of the datacollected from respondents revealed that entrepreneurial risk-taking hassignificant impact on business innovation of SMEs in Makurdi Metropolis.Entrepreneurial innovativeness has a positive significant impact on businessinnovationofSMEs in Makurdi Metropolis(P-value .002