An Assessment of the Role of Social Media in Enhancing Customer Satisfaction: a Study of Nestle Milo
Student: Lynda Edoseghe Osagie (Project, 2025)
Department of Mass Communication
Auchi Polytechnic, Auchi, Edo State
Abstract
An Assessment of social media in enhancing customer satisfaction especially on facebook can be seen as an integrated approach to achieving organizational. The main source of data used in this research is both primary and secondary data. Secondary data consisted of data from already published materials such as; text books, journals, the internet, academic dissertations, workshop papers and annual reports. Primary data was collected through the means of questionnaires. This consists of data collected from the field survey. This source of data formed the basis of analysis in this study. The research established the importance of social media in customer satisfaction. It confirmed the support given to customer satisfaction through the engagement of social media on facebook. It also emphasized the benefits of social media in the customer satisfaction.
Keywords
For the full publication, please contact the author directly at: lyndaosagie70@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10