Benin Residents’ Perception of the Effectiveness of Pidgin English Advertisement on Buyers’ Choice of Product
Student: Janet Alikeju Enemaku (Project, 2025)
Department of Mass Communication
Auchi Polytechnic, Auchi, Edo State
Abstract
ABSTRACT This study examined Benin Residents’ Perception of the Effectiveness of Pidgin English Advertisement on Buyers’ Choice of Product. The objective of the study is to investigate the extent to which Benin residents are exposed to Pidgin English advertisements across various media platforms. The study was anchored on the preponderance theory. The survey research design was employed and data were collected through the use of questionnaire. Findings from the study revealed Benin Residents are extensively exposed to Pidgin English Advertisements across various media platforms, including television, radio, social media, billboards, and newspapers. Based on the findings of this study, it was recommended that the use of Pidgin in advertisement should be encourage since it is a good medium of communication in Nigeria and the population of the study prefers advertisements made in Pidgin English more than those made in Standard English.
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For the full publication, please contact the author directly at: janetenemaku4@gmail.com
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Institutions
- Ekiti State University 58
- Ekiti State University, Ado-Ekiti, Ekiti State 881
- Elizade University, Ilara-Mokin, Ondo State 100
- Emmanuel Alayande College of Education, Oyo. (affl To Ekiti State Univ) 2
- Enugu State Polytechnic, Iwollo, Enugu State 4
- Enugu State University of Science and Technology, Enugu, Enugu State 29
- Evangel University, Akaeze, Ebonyi State 2
- FCT COLLEGE OF EDUCATION, ZUBA ,( AFFILIATED TO ABU, ZARIA), FCT-ABUJA 5
- Federal College of Agricultural Produce Tech, Hotoro Gra Ext, Kano, Kano State 2
- Federal College of Educ. (Special), Oyo, Oyo State (Aff To Uni. Ibadan) 10