Effect of Branding on Product Marketing of Ekiti State University Water Factory in Ekiti State

This study examined the effect of branding on product marketing of EKSU water in Ekiti State. The study assessed the effect of colour of the packaging material on product marketing of EKSU water in Ekiti State, effect of price of the product on product marketing of EKSU water in Ekiti State and effect of product size on product marketing of EKSU water in Ekiti State. To achieve the stated objectives, recent and relevant literature were reviewed exhaustively and exclusively. Theoretically the study was anchored on relevant theory. The study employed a descriptive survey research design. The population for the study is the entire staff at EKSU water. The study was carried out in EKSU water headquarters. However, we have 14 staff at EKSU water. Questionnaires were administered on every one of them. Descriptively, frequency and percentage were used to analyze the bio-data of the respondents while multiple regression was used to analysis the formulated hypotheses. Through the analysis, it was discovered that Colour of packaging water has a positive and significant effect on product marketing of EKSU water. This is indicated by the values of the coefficient and p-value given to be 0.537 and 0.000. Therefore, the null hypothesis is rejected while the alternative hypothesis is accepted. The possible reason for this is that colours basically influences a lot of decisions that humans carry out, because it is used to communicate in different ways. The discovery above made was that Price of the product has a positive and significant effect on product marketing of EKSU water. This is indicated by the values of the coefficient and p-value given to be 0.817 and 0.000. Therefore, the null hypothesis is rejected while the alternative hypothesis is accepted.