Impact of Pricing Strategies on Profitability of a Manufacturing Company

Student: Jesutofunmi Ayomiposi Talabi (Project, 2025)
Department of Business Administration and Management
Osun State Polytechnic, Iree, Osun State

Abstract

This paper main objective was to investigate whether pricing strategies has impact on organizational profitability in Nestle Food Plc, Agbara, Ogun State. This paper is quantitative in nature. Data for the paper have been collected through primary source that are from questionnaires surveys. The data have been checked through statistical software to find the impact of pricing strategies on organizational profitability. There were two variable pricing strategies (Independent) and organizational profitability (Dependent). Descriptive statistic tools SPSS were applied on the questionnaire to see the reliability and consistency. The goal was to see whether pricing strategies has an impact on organizational profitability. Information was sourced from eighty (80) respondents which were completed and returned. The results of the first hypothesis Regression analysis shows that (F=1.78) = (16714.840); R2 = .995; P

Keywords
pricing strategies organizational profitability impact whether through results hypothesis regression
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