Influence of Public Relations on the Satisfaction of Mtn Subscribers in Osun State Polytechnic

Abstract This research focuses on Influence of Public Relations on the Satisfaction of MTN Subscribers in Osun State Polytechnic, Iree The objective of this research is to investigate the uses/importance and impact of social media to achieve pubic relations aim and objectives. Since the advent of the social media, pundits have been arguing over its impact on public relations (PR) practice. While some believe that the profession is heading to the grave, others posit that social media actually facilitate and catalyze PR work. The researcher made use of survey method whereby 100 number of copies of questionnaire were distributed to the respondents to make the findings base on the research topic. The research adopted Technological Determinism and Social Construction theories. The study conclude that social media is dramatically changing the way PR is practiced. Social media has accelerated and intensified the way public relations practitioners communicate, relate, their attitudes and tools/methods of practice. The study now recommends that Practitioners have to come up with content management strategies in future. Responding to the demands of social media in a working environment where traditional media demands on public relations practice are not reducing significantly will be a major area of concern in coming years. Keywords: Influence, Public Relations, Satisfaction, MTN Subscribers