Impact of Socio – Cultural Environment on Organizational Profitability (a Study of International Breweries Plc., Ilesha, Osun State)

Student: Omowumi Elizabeth Oluyi (Project, 2025)
Department of Business Administration and Management
Osun State Polytechnic, Iree, Osun State

Abstract

There are things, events, or situations that occur that affect the way a business operates, either in a positive or negative way. These things, situations or events that occur affect the organizational performance in either a positive or negative ways are called driving forces or environmental factors. This study thereby aims at studying the impact of socio-cultural environmental factors on business performance using International Breweries Plc., Ilesha, Osun State as a case study. Sample of 40 respondents derived from the company were put for study from various sector of the company using stratified random sampling. The analysis was done with the aid of descriptive statistical tool and categorical regression analysis for inference with the aid of IBM Statistical Package for Social Statistics (SPSS) version 21. It was found that socio-cultural environmental factors has positive impact on business performance together with other factors not considered as indicated in R(0.431) and R- square (0.1857). it is hereby recommended that effort should be made to improve on advertisement based on the studied environmental factors identified. Keyword: Socio-cultural factors, Environmental factors, Catreg regression, Correlation, Performance.

Keywords
factors environmental performance impact business positive socio-cultural organizational international breweries
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