Impact of Price Change on Consumer Buying Behavior; a Case Study of Coca-Cola Company Kaduna
Student: Uthman Kayode lukman (Project, 2025)
Department of Marketing
Kaduna State University, Kaduna, Kaduna State
Abstract
Keywords
Price
product
change
consumer
behavior
For the full publication, please contact the author directly at: uthmanlukman01@gmail.com
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- Northwest University, Kano, Kano State 181
- Novena University, Ogume, Delta State 1
- Nuhu Bamalli Polytechnic, Zaria, Kaduna State 8
- Nwafor Orizu College of Education, Nsugbe, Anambra State 1
- Obafemi Awolowo University, Ile-Ife, Osun State 18
- Oduduwa University, Ipetumodu, Osun State 10
- Ogun State College of Health Technology, Ilese-Ijebu, Ogun State 1
- Ogun State Institute of Tech(formerly Gateway Ict Poly), Igbesa, Ogun State 4
- Olabisi Onabanjo University, Ago-Iwoye, Ogun State 39
- Ondo State University of Medical Sciences, Laje Road, Ondo, Ondo State 1