Assessment of Price Differential(s) in the Marketing of Tomatoes in Jos Metropolis, Plateau state, nigeria

Student: Emmanuel Ndubuisi Kalu (Project, 2025)
Department of Agricultural Extension
University of Jos, Jos, Plateau State

Abstract

ABSTRACT
This study focused on assessment of price differential in the retail marketing of tomatoes across 3 markets in Jos metropolis, Plateau State, Nigeria. Multistage sampling technique was used. Primary data were collected through the use of questionnaires administered to 70 sampled tomato marketers in the study area. Descriptive statistics was used to analyze the socioeconomic characteristics of the respondents, and then a comparative analysis was done across the 3 markets to determine price differential. The result showed that majority (80%) of the respondents were female. Their mean age was 40 years. Majority (27%) of the respondents had tomato marketing experience of 6-10 years and a reasonable amount (26%) have been in the business for about 16 years and above. The result revealed that potato prices were integrated between the markets in Jos Metropolis. The result also showed that transportation costs, storage costs and distance between markets are the factors that have significant influence on potato market integration on Jos Metropolis.

Keywords
assessment price differentials marketing tomatoes Jos Metropolis Plateau State  Nigeria
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