Assessments of Factors Determining Patronage of Can Beverages Among Undergraduates in Ekiti State University

Student: kayode David Ayeni (Project, 2025)
Department of Business Administration
Ekiti State University, Ado-Ekiti, Ekiti State

Abstract

ABSTRACT
Sincecompetition is ge1ti11g m1e11se In carbonated .1·0/1 drinks In Ek/ti State University and Lagos State University. physical ollributes of product.v now lack sustainabillty because they
can be copied easily. IVhar the firms 110w req111re '" ro create differe111fatio11 1101 011/y 011 physicaal11rib111cs rather II . hould 1011(1/1 the psychology t1/1/w c11stomer.1 I/le inve.fligate the effects of psJ-clwlog,cal firctorJ l,ke pnce, packaging, acfrer//.1e111e11t anti lltfte ,,,, con111111er pa1ro11age and ,,references of corbo11111ed sojl clr111/cs. Data has been collected from JOO respondents01two state Unfrers11ies /11 Nigeria S11·11cr11rc1/ equation modeling (SE,'v/J wo.,
used 10 test11,e developed model. The 1esli11g was done in rwo stages Firstly, CFA of off tk variables 111cl11di11g the depender11 variable co1M·11111er bra11d preference was tested individual(i•and then CFA for overall model was tested. The rel·11lrs i11dica1ed 1h01 the owt,ra/1 model was s1gnificm11. The resulrs indicated rlwt price was a .rignificonf predictorfor consumer patronage and preference, followed by packaging, rasre andadvertisemenrs.

Keywords
assessments factors determining patronage beverages undergraduates
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