Public Service Announcement and Eket Residents' Attitude Towards Proper Waste Disposal

This study examined the impact of public service announcement on Eket residents' attitude towards proper waste disposal The objectives of the study were to Investigate whether Eket residents are exposed to PSA on proper waste disposal; Examine the extent to which Eket residents are exposed to PSA on proper waste disposal; Determine whether PSA influence the attitude of Eket residents to adopt proper waste disposal, and find out the extent to which PSA influence Eket residents'attitude towards adopting proper waste disposal. The study was anchored on the diffusion of Innovation Theory and social judgement theory. Survey was the research design adopted for the study, while questionnaire was the main data gathering instrument administered on the 399 respondents that formed the sample of the study. The hypothesis of the study was tested using chi-square, while data were analyzed in tables using frequency score and simple percentages. Findings of the study revealed that Eket residents are exposed to radio public service announcement on proper waste disposal; Eket residents are exposed to radio public service announcement on proper waste disposal to a high extent; Public service announcement influenced Eket residents'attitudes towards proper waste disposal, and the extent to which PSA influenced Eket residents'attitudes towards proper waste disposal is moderate. Based on the findings of the study, the following recommendations are given: Mass media should regularly sensitise the public on the dangers of indiscriminate waste disposals and the need for proper managing of wastes. This will help in building positive attitudes towards waste management and go a long way in ensuring a safer environment to everyone; that Sensitisation on environmental health and waste management can no longer be left in the hands of radio stations alone. Government, individuals and other stakeholders must fully get involved by undertaking the sponsorship of radio and television programmes that will help inculcate best environmental health practices and positive attitude towards waste management, and that radio stations should not only involve professionals in the presentation of environmental and waste management programmes, but must also allot more airtime to such programmes, these will help mitigate the impediments to effective sensitisation on waste management through the radio.