Product Package Attributes and Consumer Purchase Decision in Select Supermarkets in Akwa Ibom State, Nigeria
Student: JULIET EMMANUEL GIBSON (Project, 2025)
Department of Marketing
Heritage Polytechnic, Ikot Udota, Akwa Ibom State
Abstract
The prime motive of the study was to investigate Product Package Attributes and
Consumer Purchase Decision in Select Supermarkets in Akwa Ibom State, Nigeria. The
study adopted descriptive research design and a total of 384 sample respondents were
used for the study. Primary data were collected using self-administered questionnaires
for analysis. The result showed that Product Package Attributes had significant effect on
consumer purchase behaviour. Product packaging is a critical tool to enhance consumer
behaviour as companies try to do some more attractive, influencing promotion through
various media. . On the bases of findings, it was recommended that supermarkets
operators and owner should as a matter of importance consider products attributes in
sampling their products as this has shown to has a significant influence on the purchase
behaviour of the consumers
Keywords
For the full publication, please contact the author directly at: julietemmanuel1@gmail.com
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Institutions
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 144
- Delta State Polytechnic, Ogwashi-Uku, Delta State 14
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 142
- Ebonyi State University, Abakaliki, Ebonyi State 18
- Edo University, Iyamho, Edo State 11
- Ekiti State University 60