Implications of Information and Communication Technology on Agribusiness Marketing in Imo State, Nigeria

Student: Ozioma Jessica Ndupeter (Project, 2025)
Department of Agricultural Economics
Federal University of Technology, Owerri, Imo State

Abstract

The agricultural sector is a significant contributor to Nigeria’s economy, and Imo State is a major player in the country’s agricultural production. However, agribusiness marketing in the state faces numerous challenges, including limited market access, inefficient supply chains, and inadequate market information. The advent of Information and Communication Technology (ICT) offers a promising solution to these challenges. This study investigates the implications of ICT on agribusiness marketing in Imo State, with a focus on the adoption and utilization of ICT tools and platforms.
The findings revealed that ICT has a significant impact on Agribusiness marketing, improving market access, reducing transaction costs, enhancing market information quality, and increasing market reach and accessibility (Aker, 2010; Fafchamps & Minten, 2012). However, challenges such as limited ICT infrastructure, digital literacy, and high cost of ICT devices were identified (GSMA, 2015; ITU, 2016). The study recommends increased investment in ICT infrastructure, digital literacy programs, and development of ICT-enabled market platforms to enhance Agribusiness marketing in Imo State (World Bank, 2012; Manyasa, 2018).

Keywords
implications information communication technology agribusiness marketing state nigeria
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