Viewers Perception of the Influence of Western Television Movies on the Moral Character of Students of Federal Polytechnic, Nasarawa

ABSTRACT
The purpose of this study is to investigate viewers perception of the influence of western television movies on the moral character of students of federal polytechnic, Nasarawa. Objectives of the study are; to examine how the contents of Western television programme affects Nigerian Polytechnic students, to examine its pervasive impact on the cultural values of Nigerian Polytechnic students, to know how to avoid Western television programmes in Nigeria and to know whether Nigerian youths expose themselves more to TV than other media. The research design adopted for this study is survey. The total population was 15,000. A total of 350 sample size was drawn from the population of the study. The study applied the use of questionnaire as the major source of data. The data collected were analyzed using tables and percentages. The findings revealed that Western television programs have had both positive and negative effects on Nigerian polytechnic students. The study concluded that youths of Nigeria can confront the problem of western television programmes destroying our cultural values. The study recommended that there should be integration of media literacy into the academic curriculum of polytechnics to help students critically evaluate the content they consume and understand its potential impact on their behavior and cultural values, government and private media houses should invest in the production of high-quality, culturally relevant Nigerian content to serve as alternatives to Western programs. This can help preserve local values and promote cultural pride, Parents, lecturers, and school authorities should guide students on responsible media consumption. Regular sensitization programs on moral values and cultural identity can be organized within polytechnics, the Nigerian Broadcasting Commission (NBC) should enforce stricter content control on imported television programs, especially those that conflict with national values, while also mandating a higher quota for local content on TV channels and institutions should establish cultural clubs and promote activities that engage students in traditional art, dance, language, and dress. These activities can help reinforce cultural identity and values