Effect of Sales Promotion on the Consumption of Soft Drinks (a Study of Nigeria Bottling Company Plc, Auchi, Edo State)

Student: Abdulai MOMODU (Project, 2025)
Department of Marketing
Auchi Polytechnic, Auchi, Edo State

Abstract

ABSTRACT
This study examines effect of Sales promotion an the consumption of soft drinks (a
study of Nigerion Bottling Company Ple) The main objective of this study is te
determine sf sales promonon increases sales of Nigerian Battling Company Ple
Company Products The researcher made use of primary data £ strated
guestionmalre designed by the researcher was used to collect data. The data collected
Were analyzed using chi-square and testing the hyputhesis formulated. The rest of
the study revealed thas Promotional activities of Nigerian Boitling Company Ple
Company Products lead 10 Increase in demand for its product. it is recommend
‘among others that Nigerian Bowling Company Ple should have a decentralisad sales
Promotion draws, these can be under regional sales promation 30 as do increase the
chances of attracting more customers.

Keywords
EFFECT OF SALES PROMOTION ON THE CONSUMPTION OF SOFT DRINKS (A STUDY OF NIGERIA BOTTLING COMPANY PLC AUCHI EDO STATE)
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