Influence of Social Media Advertisements on Audience Preference of Similar Products
Student: Adedamola Jumoke Adebo (Project, 2025)
Department of Mass Communication
Osun State Polytechnic, Iree, Osun State
Abstract
This study evaluates the influence of social media advertisement on audience preference of similar product. The researcher makes an inevitable attempt to identify the significance of social media advertising as well as its preference for similar product. Survey research method was used and questionnaires were distributed within Osun State Polytechnic, Iree. The questionnaires which serve as an instruments for data collection upon which the analysis and interpretations was revolved. A total of 120 questionnaires were distributed, 113 were administered while 7 were void using statistical package for social science (SPSS) for the data analysis. The study discovers that social media advertising has a great influence on audience preference for similar product as people prefer Cadbury products to Nestle due to its in-depth details of products advertised while recommendation were made that policies should be put in place towards curbing online fraudulent act as if remains the temple of burden to audience towards patronage of social media advertise product.
Keyword: influence, social media, advertisement, audience preference, similar product
Keywords
For the full publication, please contact the author directly at: adebojumokem@gmail.com
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- University of Ilorin, Kwara State 400
- University of Jos, Jos, Plateau State 19
- University of Lagos 18
- University of Maiduguri ( - Elearning), Maiduguri, Borno State 3
- University of Maiduguri, Borno State 109
- University of Nigeria, Nsukka, Enugu State 269
- University of Port Harcourt Teaching Hospital, Port Harcourt , River State 5
- University of Port-Harcourt, Rivers State 174
- University of Uyo, Akwa Ibom State 206
- Usmanu Danfodio University, Sokoto, Sokoto State 245