Impact of Marketing Communication in Tourism Promotion in Nigeria (a Case Study of Oron Museum, Akwa Ibom State)

Student: Unyime-Abasi Okon Ubong (Project, 2025)
Department of Marketing
Heritage Polytechnic, Ikot Udota, Akwa Ibom State

Abstract

Impact of marketing communication and tourism industry comprises businesses involved in the provision of accommodations, foods, recreational centers for visitors or travelers, comfort and catering services for others. The purpose of this research work was to identify and examine the benefits to be derived when marketing communication is applied effectively in the tourism industry. The research was based on descriptive research design. The article analyses marketing variables and how they influence customer patronages. Some recommendations made include/ the operators of the communication and tourism industry should apply the marketing promotion effectively to have an edge over its competitors, they should embrace the impact for a better economic gain to the organization experts in the field of marketing should be employed to ensure effective and efficient application of the marketing communication in Nigeria.

Keywords
MARKETING COMMUNICATION AND TOURISM PROMOTION
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