Effect of Pricing Strategy of Company Sales Turnover in Telecommunication Industry (a Study of Mtn Nigeria Kaduna Brand)
Student: Jennifer Gideon (Project, 2025)
Department of Marketing
Kaduna Polytechnic, Kaduna
Abstract
Pricing strategy plays a critical role in determining the sales performance and competitive advantage of organizations within the telecommunication industry. This study investigates the effect of pricing strategies on company sales turnover using MTN Nigeria Kaduna Branch as a case study. The research identifies how factors such as price fairness, price competition, value-based pricing, and promotional pricing influence customer subscription rates and revenue generation. A descriptive research design was adopted, and data were sourced through questionnaires, interviews, and secondary documents. Findings reveal that appropriate pricing strategies positively impact sales turnover, customer loyalty, and market share, while poor pricing decisions may lead to customer switching and reduced profitability. The study concludes that innovative, customer-centered pricing is essential for sustaining growth in the Nigerian telecommunications sector. Recommendations include periodic price reviews, improved customer value offerings, and continuous market analysis.
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For the full publication, please contact the author directly at: 09072412622jg@gmail.com
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Institutions
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 144
- Delta State Polytechnic, Ogwashi-Uku, Delta State 13
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 142
- Ebonyi State University, Abakaliki, Ebonyi State 18
- Edo University, Iyamho, Edo State 10
- Ekiti State University 60