The Influence of New Media on the Social Life of Nigerian Youths: a Case Study of Youths in Ikeja, Lagos State

Student: Adeniran Temitope Akinlembola (Project, 2025)
Department of Theatre and Media Arts
Ambrose Alli University, Ekpoma, Edo State

Abstract

This research project examines the impact of new media on the social lives of Nigerian youth in Ikeja Local Government. The research study adopted the media systems dependency theory as its theoretical framework. The method used for this study was a survey research method, with a population of 46373 people and a sample size of 381 people. The study revealed that over 68% of Nigerian youth log in on social media at least four to six times in a week and that over 73% of the youth believed that there is influence of social media on youths' use of traditional mass media in Nigeria and that over 82% of the respondents agreed that to some extent social media has enhanced youths* interaction on social media. The study concludes that social media has provided an open arena where the youths are free to exchange ideas on various trending issues, making communication free, accessible, and faster.

Keywords
new media social media Nigerian youths communication behavior social interaction digital culture Ikeja Lagos State.
Filters
Institutions