Assessment of the Role of Entertainment Television on the Social Behavior of Teenagers in Nigeria (a Study of Hip Tv)

This study sought to find out the perceived role of entertainment television on the social behaviour of teenagers. It attempted at examining whether entertainment television plays a significant role in the behaviour learnt and exhibited by the teenagers in their immediate environment. It was discovered from available statistics that more than 95% of households in America own at least one television set and television plays on an average of about seven hours daily and most of its audience are young people. In order to achieve the set objectives of the study which were: to determine the frequency of exposure to entertainment TV by teenagers; to ascertain the kind of entertainment programmes the teenagers watch on the TV stations; to examine the volume of entertainment programmes they watch on the TV stations; to establish what the teenagers pay attention to in the entertainment programmes they watch; to find out how entertainment programmes of TV stations shape teenagers world view concerning social behaviour in their environment; and to explore how entertainment programmes of TV stations shape teenagers world view concerning social behaviour in their environment, survey research design was employed . The questionnaire was used to collect data for the survey from a sample size of 393 respondents. The results of the study showed that teenagers frequently watched entertainment television. The study recommends among others that entertainment programmes with high positive social values should be emphasized.