Assessing the Role of Social Media in Generating Revenue for Radio Stations. (a Study Of new cruse fm 92.7)

Student: Inioluwa Joellah Ojo (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State

Abstract

The study investigate ASSESSING THE ROLE OF SOCIAL MEDIA IN GENERATING REVENUE FOR RADIO STATIONS. (A STUDY OF NEW CRUSE FM 92.7). The research seeks to analyze how New Cruse FM uses social media platforms to engage and expand its audience, to evaluate the relationship between social media engagement and revenue generation at New Cruse FM. The study assesses the role of social media in generating revenue through Social Media Marketing Theory. The population consists of 20 employees of New Cruse FM in Ikere-Ekiti. The study adopted the thematic coding to select 5 station managers, 5 marketing officers, 5 social media managers and 5 advertisers associated with New Cruse FM. Qualitative method was adopted for study technique. The interview questions was administered to 20 selected individuals in person. Data were collected and analyzed using Thematic Coding Technique.

Keywords
The project is talking about how new cruse manage their platform on any social media platforms. How it has helped then to generate more income and how it as made people know their radio station more.
Filters
Institutions