The Impact of Internet on the Quality of News in Fresh Fm, Osogbo. Using Uses and Gratifications
Student: Abosede Roseline Oguntoye (Project, 2025)
Department of Mass Communication
Osun State Polytechnic, Iree, Osun State
Abstract
ABSTRACT
The aim of this study is to assess The impact of internet on the quality of news in Fresh FM, Osogbo. Using Uses and Gratifications Theory; Diffusion of Innovation theory, Technology Acceptance Model (TAM) and Technology Appropriation Model (TaM): The sample size for the study was 145 using simple random sampling techniques as the sample procedure: the study used data obtained through primary source of information with a structured questionnaire. The data analysis was done using statistical tools such as simple percentage. The basis of the findings shows that the effect of internet on the quality of news in Fresh FM Osogbo is for easy creation and distribution of media contents, high sound and picture qualities, easy switch from one station to another, as well as continuity in terms of operations. Findings from the study shows that the use of internet by Fresh FM. Osogbo influence its quality of news to ligh extent.
I he stuay snows inat the media practitioners in Fresh PM, Osogoo access the inte, net easily.
The study also shows that Fresh FM, Osogbo utilize internet in its enhancement of news quality daily. Also findings shows that high cost of accessories, ignorance/lack of technical know-how about the internet, as well as lack of access to Internet Facilities are the challenges faced by Fresh FM, Osogbo in its use of internet. The study concludes that internet inluence the operations and quality of News in Fresh FM, Osogbo positively. The study recom.nends that Broadcast media stations should invest in the procurement of new media technologies that are in tune with modern technological advances.
Keywords
For the full publication, please contact the author directly at: oguntoyerose@gmail.com
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Institutions
- Binyaminu Usman Polytechnic, Hadijia, Jigawa State 3
- Borno State University, Maiduguri, Borno State 15
- Bowen University, Iwo, Osun State 1
- Chukwuemeka Odumegwu Ojukwu University, Uli, Anambra State 254
- College of Agriculture and Animal Science, Mando Road, Kaduna, Kaduna State 1
- College of Agriculture, Science and Technology, Lafia, Nasarawa State 8
- College of Education, Akwanga (affl To Ahmadu Bello Univ, Zaria) 1
- College of Education, Eha Amufu, (Affliliated To Unn), Enugu State 1
- College of Education, Warri (Affiliated To Delta State Uni, Abraka), Delta State 1
- College of Health Technology, Calabar, Cross River State 1