Investigating the Prospect and Challenges of Mass Communication Unbundling Policy in Nigerian Polytechnic: an Opinion Poll Among Lecturers in Kwara State

This study assesses academics' perceptions of the prospects and challenges of the mass
communication unbundling policy in the Nigerian polytechnic system, focusing on
polytechnic lecturers in Kwara State. Underpinned by Rogers' (2003) Diffusion of
Innovation Theory, the study examines the policy's potential to enhance specialisation and
industry alignment, identifies implementation challenges, and assesses lecturers' readiness
to teach under the unbundled departments. Using a descriptive survey design, data were
collected from 58 respondents through structured questionnaires administered to the
academic staff of the Mass Communication Department across three polytechnics: Federal
Polytechnic Offa, Kwara State Polytechnic, Ilorin and Lens Polytechnic Offa. Findings show
that while the policy promises benefits such as improved professional development and
industry alignment, challenges like inadequate funding, poor infrastructure, and limited
capacity building for lecturers remain significant barriers. The study concludes that
addressing these challenges through increased funding, training, and collaboration between
institutions and industry stakeholders is critical for the policy's success. Recommendations
include enhanced funding, infrastructure upgrades, and training programmes to ensure the
effective implementation of the unbundling policy