Comparative Study of Performance of Private Owned and Government Owned Media Organization (a Study of Ait and Nta)

Student: Winifred Oghenetega Ogunde (Project, 2025)
Department of Mass Communication
Auchi Polytechnic, Auchi, Edo State

Abstract

This project examines the comparative study of the performances of
government owned and privately owned broadcasting media organization (A
study of NTA and AIT stations). To achieve this, the survey method was
adopted as the research method while the instrument of data collection was the
questionnaire. The sample size was drawn using the stratified sampling
technique. Two hypothesis tested were accepted leading to the conclusion that
the emergence of private broadcasting media in Nigeria improves broadcasting
generally and that the entrance of private broadcasting is a challenge to
government owned broadcast media in Nigeria to a great extent. The researcher
recommends among others that private individuals should enter into broadcast
media ownership in order to further improve broadcasting in Nigeria especially
in the rural areas (rural broadcasting)

Keywords
owned comparative performance private government media organization
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