Impact of Product Information on Customer Awareness of Tuyil Pharmaceutical Company in Ilorin Metropolis.

The widespread of information about product can be confusing as consumers are been exposed to too much information. Product information serves as the compass guiding consumers through the vast sea of options available to them. The quality, availability, type and format sometime become challenging for customers. The study was guided by the main objective of examining the impact of product information and customer awareness of Tuyil Pharmaceutical in Ilorin. The study examined the impact of format of information on customer loyalty, evaluate the effect of quality of information on customer satisfaction, determine the influence of availability of information on customer retention, and assess the impact of type of information on customer awareness. A descriptive survey design was employed. The population of the study consisted customers of Tuyil Pharmaceutical in Ilorin Metropolis, with a final sample size of 246 respondents were selected using simple random techniques. Data were gathered using structured questionnaires and were analysed using descriptive statistics and multiple regression analysis. Findings revealed that format of information significantly impact customer loyalty (R = 0.612 p =0.000), quality of information significantly affect customer satisfaction (R = 0.680 p =0.000), availability of information significantly influence customer retention (R = 0.579 p =0.000), and type of information significantly impact customer awareness (R = 0.728 p =0.000). The results confirmed that product information effectively enhance customer awareness of Tuyil Pharmaceutical. Concluding that product information greatly impacts customer awareness. Recommending that Tuyil Pharmaceutical should invest more in product information.