Investigating the Impact of Blogging on Tradtional Media in Nigeria a Case Study of Linda Ikeji Blog
Student: Monica Agada (Project, 2025)
Department of Mass Communication
Federal Polytechnic, Nasarawa, Nasarawa State
Abstract
ABSTRACT
This study investigates the impact of digital media on traditional media in Nigeria, using Linda Ikeji Blog as a case study. The research explores how the rise of online platforms has altered media consumption habits, affected audience preferences, and challenged the sustainability of traditional media outlets. Employing a survey research design, data were collected from 400 respondents through structured questionnaires. Findings reveal that digital media, particularly blogs, are widely preferred for their speed, accessibility, and interactive features, although traditional media still retains a degree of credibility. The study concludes that for traditional media to remain relevant, it must embrace digital innovations and adapt its strategies to meet the evolving needs of modern audiences. Recommendations include integrating real-time reporting, enhancing audience engagement, and leveraging digital tools to improve media delivery
Keywords
For the full publication, please contact the author directly at: monicaagada210@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10