A Study of the Facebook Platform: an Asset or Liability in Advertising Fashion Designs
Student: Joy Obi (Project, 2025)
Department of Linguistics and Communication Studies
University of Calabar, Calabar, Cross River State
Abstract
This study looks at whether Facebook is helpful or harmful for advertising fashion designs. As social media grows, more businesses use Facebook to reach larger audiences. The research explores how well fashion designers use Facebook for advertising, focusing on its effect on brand visibility, customer engagement, and sales. By using surveys and case studies, the study identifies both the benefits and challenges fashion designers face on the platform. The results show that while Facebook offers great opportunities for promoting brands, it also has challenges, such as inexperience among designers and audience saturation. This study offers practical advice on how fashion designers can make the most of Facebook while avoiding potential problems.
Keywords
For the full publication, please contact the author directly at: joyobij704@gmail.com
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Institutions
- Sokoto State University, Sokoto, Sokoto State 42
- St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
- Sule Lamido University, Kafin Hausa, Jigawa State 4
- Tai Solarin University of Education, Ijagun, Ogun State 18
- Tansian University, Oba, Anambra State 1
- Taraba State University, Jalingo, Taraba State 32
- Temple-Gate Polytechnic, Osisioma, Abia State 1
- The Oke-Ogun Polytechnic, Saki, Oyo State 6
- The Polytechnic, Ibadan, Oyo State 13
- THOMAS ADEWUMI UNIVERSITY, OKO-IRESE, KWARA STATE 1