A Study of the Facebook Platform: an Asset or Liability in Advertising Fashion Designs

Student: Joy Obi (Project, 2025)
Department of Linguistics and Communication Studies
University of Calabar, Calabar, Cross River State

Abstract

This study looks at whether Facebook is helpful or harmful for advertising fashion designs. As social media grows, more businesses use Facebook to reach larger audiences. The research explores how well fashion designers use Facebook for advertising, focusing on its effect on brand visibility, customer engagement, and sales. By using surveys and case studies, the study identifies both the benefits and challenges fashion designers face on the platform. The results show that while Facebook offers great opportunities for promoting brands, it also has challenges, such as inexperience among designers and audience saturation. This study offers practical advice on how fashion designers can make the most of Facebook while avoiding potential problems.

Keywords
facebook platform asset liability advertising fashion designs
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