Mass Communication Final Year Project
Student: Destiny Nkechinyere Augustine (Thesis, 2025)
Department of Mass Communication
Institute of Management and Technology, Enugu, Enugu State
Abstract
This study examined the influence of social media on the level of awareness and youths'involvement in the"Obidient Movement" during the 2023 Presidential Election in Nigeria, focusing on Enugu urbanresidents. The "Obidient Movement" emerged as one of the most significant youth-drivenpolitical phenomena in Nigerian history, largely facilitated by online participation throughplatforms such as Twitter (X), Facebook, Instagram, and WhatsApp. The study adopted a surveyresearch design to collect data from 200 respondents drawn from various local governmentareas within Enugu urban. Findings revealed that social media significantly increased politicalawareness among youths, encouraged active participation, and provided a platform formobilization and dissemination of campaign information. The research concluded that socialmedia was instrumental in shaping political consciousness and collective youth action during theelection.Recommendations include improved digital literacy programs and responsible use of onlineplatforms for democratic engagemen
Keywords
For the full publication, please contact the author directly at: daugustine96@gmail.com
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Institutions
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2
- Sokoto State University, Sokoto, Sokoto State 43
- St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
- Sule Lamido University, Kafin Hausa, Jigawa State 4
- Tai Solarin University of Education, Ijagun, Ogun State 18
- Tansian University, Oba, Anambra State 1
- Taraba State University, Jalingo, Taraba State 32
- Temple-Gate Polytechnic, Osisioma, Abia State 1