An Evaluation of the Attitudes of Residents of Benin City to Media Campaigns on Flooding
Student: Sarah Godspower (Project, 2025)
Department of Mass Communication
Auchi Polytechnic, Auchi, Edo State
Abstract
This study underpinned on the tenets of Agenda Setting Theory and Social Judgment Theory investigated the attitudes towards media campaigns on flood prevention among select residents of Benin City. The study became necessary following the fact that media campaigns on flood prevention are not really assimilated, let alone acted upon. Thus, it became pertinent to empirically ascertain the attitudes and dispositions towards media campaigns on flood prevention. Using the survey design, questionnaire was employed to elicit data from 368 residents of Benin City via three stages, the purposive, stratified and simple random sampling procedures. It was discovered that the level of exposure of residents of Benin City to media campaigns on flood prevention is critically low, and they view these campaigns in a positive light. Thus this study concludes that media campaigns on flood prevention are seldom broadcasted, hence it was recommended that the media actively shed light on environmental issues, and the government should be more vocal at the grassroots in the fight against climate change
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For the full publication, please contact the author directly at: sarahrich225@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10