The Impact of Online News on the News Consumption Habit and Preference of Ikere Undergraduates

ABSTRACT This study explores the influence of online new on news consumption patterns among undergraduates in Ikere Ekiti. Employing a descriptive survey methodology, the study addressed issues regarding the extent of social media usage for news consumption, motivations for using social media for news, and factors influencing news consumption through these platforms. Existing studies have focused mainly on social media usage and its impact on political participation, socialization, and academic performance. Consequently, a gap is observed in the existing literature concerning the magnitude of social media utilization and its impact on the news consumption patterns of undergraduates in ikere Ekiti. This research is framed within the foundational principles of the Functional Displacement Hypothesis and the Diffusion of Innovation Theories. The results elucidate the noteworthy influence of online news on the news consumption behaviors of undergraduates in the designated area. WhatsApp and Instagram emerged as the most frequently used platforms for news consumption. Motives for using online news for news ranged from seeking relevant information to social interaction and staying updated on news. Undergraduates displayed a considerable dedication of time, with over half of the respondents spending five hours or more on social media for news consumption. Factors influencing news consumption on online news encompass digital literacy, demographics, and news credibility. This study underscores the need for media literacy programmes to empower undergraduates to critically evaluate news content on social media. It also suggests the importance of raising awareness about responsible social media usage. Diversification of news sources and promotion of credible news outlets can contribute to a well-rounded news consumption experience for undergraduates.