The Role of Entrepreneurial Innovation on Small and Medium Enterprises (smes) in Kano State
Student: Paul Igwe (Project, 2025)
Department of Marketing
Kano State Polytechnic, Kano, Kano State
Abstract
Abstract This study examines the role of entrepreneurial innovation on Small and Medium Enterprises (SMEs) in Kano State. The primary objective is to assess how innovation in product development, business processes, and marketing strategies contributes to the growth, competitiveness, and sustainability of SMEs. The study employs a descriptive survey research design, with data collected from selected SME operators through structured questionnaires. The findings reveal that entrepreneurial innovation significantly enhances productivity, market expansion, customer satisfaction, and overall profitability. However, challenges such as inadequate funding, lack of technical know-how, and poor access to modern technology hinder innovation adoption among SMEs in Kano State. The study concludes that innovation is a critical driver of SME success and recommends that business owners invest in research and development, adopt digital technologies, and engage in continuous skill improvement. Furthermore, government agencies and financial institutions should provide supportive policies and funding mechanisms that promote innovative practices among entrepreneurs.
Keywords
For the full publication, please contact the author directly at: pigwu402@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10