Influence of Social Media on News Coverage by Broadcast Media in Nigeria (a Study of Rhythm 93.7 Fm)
Student: Faith Woko (Project, 2025)
HOD: Dr Kate Sigah
Department of Mass Communication
Kenule Benson Saro-Wiwa Polytechnic, Bori, Rivers State
Abstract
This study evaluates the influence of social media on news coverage by broadcast media in Nigeria: a study of Rhythm 93.7 FM, Port Harcourt. The study anchored on Agenda-Setting Theory and Uses and Gratifications Theory, these theories provides insights into the active role of media in influencing the masses in selecting and using media contents. A sample size of 61 was derived using the Taro Yameni formula. The instrument for data collection was questionnaire and data gathered was analyzed simple percentage. The findings of this study demonstrate that social media has revolutionized the speed and efficiency of news reporting and coverage, offering new tools for sourcing and verifying information. However, it also poses challenges related to misinformation and maintaining credibility It is therefore recommended that regular training programs should be organized for staff to improve skills in managing and utilizing social media platforms effectively.
Keywords
For the full publication, please contact the author directly at: wokofaith18@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 145
- Delta State Polytechnic, Ogwashi-Uku, Delta State 14
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 142
- Ebonyi State University, Abakaliki, Ebonyi State 18
- Edo University, Iyamho, Edo State 11