Influence of Celebrity Endorsement on Consumer Choice of Beverage Products (cadbury Nigeria Plc)
Student: Ifechukwude Mary Nwabunor (Project, 2025)
Department of Marketing
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
influence
celebrity
endorsement
consumer
choice
beverage
products
cadbury
nigeria
For the full publication, please contact the author directly at: ifechukwude.nwabunor.242527@unn.edu.ng
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- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
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